If you've ever committed to publishing content daily, you probably know the feeling: after the initial excitement, you hit a wall. You start wondering, What do I talk about today? This struggle is common, but I’ve developed strategies that help me generate ideas consistently. Whether you’re creating LinkedIn posts, YouTube videos, podcasts, or articles, here’s how I stay inspired and maintain daily publishing.
1. Your Life Experiences Are Gold
One of the richest sources of content is your own life. If you’ve been around the block a few times, you’ve accumulated a wealth of stories. You don’t need to write out your entire autobiography—just jot down bullet points of key moments. For instance:
That time you overcame a major challenge.
A unique lesson you learned from a mentor.
A surprising insight from an everyday experience.
These stories don’t just make for engaging content; they help your audience connect with you on a personal level.
2. Use Index Cards for Customer Problems
I’m a fan of index cards. Here’s how I use them:
Imagine your ideal customer.
Think about the problems they face.
Write down each problem on an index card or post-it note.
This way, whenever you need an idea, you can pull out a card and start building content around that issue. It’s a simple yet powerful way to stay focused on topics that resonate with your audience.
3. Observe Your Mentors and Niche Leaders
When I’m stuck, I look at what my mentors or other leaders in my niche are talking about. I scroll through their recent posts, read their articles, and note down interesting headlines or themes. This doesn’t mean copying their work—it’s about sparking your own ideas.
Grab a pen and paper, or open your notes app, and start listing ideas based on:
Headlines and thumbnails.
Key points they mention.
Adapt these insights to your own voice and experience, and you’ll never run out of fresh content.
4. Leverage AI Tools Like ChatGPT
ChatGPT is a lifesaver when you’re running low on inspiration. Here’s how I use it effectively:
Provide ChatGPT with context about who you are, what you do, and your mission.
Mention your core stories and the problems you’re trying to address.
With this input, ChatGPT can generate a range of content ideas tailored to your audience. While it’s a great tool, I recommend starting with your own experiences and observations before turning to AI—it makes your content more authentic.
5. Plan Ahead with a Content Calendar
Consistency is key. To avoid last-minute stress, plan your content in advance. Here’s what I do:
Buy a physical calendar or use Google Calendar.
Map out content themes for each day or week.
If you’re detail-oriented, make an Excel sheet listing the platform and content type.
Planning prevents the scramble of coming up with ideas on the spot and ensures that your content aligns with your overall strategy.
From Ideas to Published Content
Once you have your ideas lined up, it’s time to create:
Bullet Points or Full Script: Choose what works best for you. I prefer bullet points and speaking impromptu, but a full script might be more comfortable for others.
Teleprompter Apps: If you like having a script, use a teleprompter app to maintain eye contact while recording.
Record or Write: For videos, hit record. For podcasts, start speaking. For written content, begin typing.
Final Thoughts
These strategies have kept my content pipeline full and my publishing schedule consistent. I hope they help you as much as they’ve helped me.
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Challenge For You Now :
What strategies do you use for daily content creation?
Share your thoughts in the comments below!
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